Liz and Geneva are the mother-daughter team behind Shampoo With a Purpose. With nearly 40 years in the body-care industry, Liz pioneered Australia’s first non-tallow, minimal-waste soap brand, Clover Fields. Geneva joined with a fresh perspective, and together they created a long-lasting, eco-friendly shampoo and conditioner bar—crafted to withstand shower use without turning mushy. Their bars are made without harsh chemicals or animal products, offering a quality, plastic-free alternative to reduce plastic waste in hair care.