If you’ve ever picked up a bottle of shampoo, perfume, or household cleaner and noticed “fragrance” or “parfum” listed as an ingredient, you might assume it’s just a simple scent additive. But the truth is that one word can hide a cocktail of unregulated chemicals, many of which may harm your health.

The Hidden Truth About “Fragrance”

The ingredients that create the scent in a product are considered trade secrets, meaning companies are not required to disclose what components are used to make up the scent. Instead, they can use vague terms like “fragrance,” “parfum,” or “aroma” to cover a mix of potentially hundreds of synthetic chemicals.
One of the biggest concerns? Many of these hidden chemicals have been linked to health issues, including hormone disruption, allergies, and respiratory problems.

The Problem with Phthalates

Phthalates are one of the most common hidden ingredients in synthetic fragrances. These chemicals help scents last longer on the skin or in the air and are also used in the production of plastic to make it flexible. However, studies have linked phthalates to hormone disruption, reduced sperm count, developmental issues, and even potential links to certain cancers. Despite these concerns, phthalates are still widely used in cosmetics, perfumes, air fresheners, and some cleaning products.

How Synthetic Fragrances Affect Your Health

Research has found that exposure to synthetic fragrances can contribute to:

• Hormone Disruption – Certain chemicals in fragrances, including phthalates, can interfere with the endocrine system, affecting reproductive health and hormone balance.
• Respiratory Issues – Artificial fragrances can trigger asthma, allergies, and headaches due to their release of volatile organic compounds (VOCs).
• Skin Irritation – Many synthetic scents can cause rashes, eczema, or irritation, especially for sensitive skin.

How to Avoid Hidden Toxins

The good news? You can reduce your exposure to synthetic fragrance with a few simple swaps:

• Look for “fragrance-free” products – Not to be confused with “unscented,” which can still contain masking chemicals.
  
• Choose natural alternatives – Opt for products scented with essential oils instead of synthetic perfumes.
  
• Check ingredient labels – Avoid products that list “fragrance,” “parfum,” or “aroma” without full disclosure of ingredients.
  
• Support transparency - Choose to buy products from brands that have nothing to hide and list every ingredient that goes into their products.

The Bottom Line

While fragrance can make products smell pleasant, the hidden risks are not worth it. Next time you’re shopping for skincare, cleaning products, or perfumes, take a closer look at the label. Your body (and the planet) will thank you for making the switch to cleaner, more transparent products.

Here are some great alternatives without the nasty "fragrance".

Viva La Body Natural Solid Perfumes scented with essential oils

Australian Natural Soap Company Olive Castile Soap Bar. This solid soap bar is unscented, making it great for the whole family or those with sensitive skin

That Red House Organic Unscented Soapberries for the laundry and Laundry Tonic with essential oils if you would like to add a fresh natural scent

Woohoo Body Unscented Respect My Roots Natural Shampoo and Conditioner

References:
1. Environmental Working Group (EWG)
2. Campaign for Safe Cosmetics
3. National Institutes of Health
4. The International Fragrance Association